MASTERCARD ✕ UEFA
This project involved creating a suite of animated assets to promote Mastercard’s partnership with UEFA during the finals event in Munich. Working in line with Mastercard's brand guidelines, I transformed static posters into dynamic parallax-motion pieces designed for high-traffic locations — including Munich airport and surrounding train stations — where people are constantly in transit. The animation created a subtle, elegant movement of static image elements to engage while respecting the environment.
CLIENT | MRM / Mastercard & UEFA |
COUNTRY | Germany |
ROLE | Design / Motion Design |
CREATIVE DIRECTOR | Christian Wellhaeusser |
I received only static images, but the campaign needed movement. The key challenge was to isolate multiple elements within each image (via careful masking) and then apply motion treatment in post-production so the background image remained steady while layered elements moved in parallax. Because the final static designs arrived late, I had a compressed timeframe to complete all assets.
I devised an efficient workflow for photoshopping out necessary image elements, preparing layered files, and animating each image with parallax-motion that felt alive yet brand-appropriate. Despite the tight schedule, I delivered ~50 individual assets ready for deployment across various ad-spaces.