Miele Benchmark
For Miele’s professional Benchmark series, I was provided with an illustrated storyboard, CAD models of the machines, and the key messaging that needed to be communicated. From these materials, I created a complete 1:38 product film showcasing the premium features of Miele’s high-end washers and dryers. I handled the full visual execution—from texturing and lighting the machines to animating the devices and assembling the final film. I also restructured the music stems to match the pacing, rhythm, and aesthetic of the narrative.
CLIENT | MRM / Miele |
COUNTRY | Germany / U.S.A. |
ROLE | 3D texturing & lighting / 3D motion design / 2D motion design / Motion & Art direction / Music Arrangement / Assets Delivery / Resizing |
ACCOUNT MANAGER | Carmen Noisternig |
CREATIVE DIRECTOR | Konradin Resa |
COPYWRITER | Jens Jung |
The initial storyboard offered only a basic visual outline, and the challenge was to elevate it into a film that reflected Miele’s premium brand while still keeping the technical features engaging and easy to follow. The visuals needed to feel clean, refined, and modern, yet dynamic enough to hold attention throughout a detailed product overview.
Following are some early test renders
I developed a sleek visual direction, defined by high-end lighting, precise product animation, and thoughtful pacing. This approach allowed the film to feel both sophisticated and energetic, supporting Miele’s premium positioning while clearly presenting each feature.