TicTac ✕ Lallapalooza
For TicTac’s sponsorship of Lollapalooza, McCann provided the campaign design and storyboards for a series of social-media ads promoting the Peachy Passion flavor. The theme centered around summer, with the headline “Refresh Your Summer,” supported by both German and English voiceovers. My task was to bring these boards to life through vibrant, energetic motion that matched the festival atmosphere and brand tone.
CLIENT | McCann / TicTac & Lollapalooza |
COUNTRY | U.S.A. / Germany |
ROLE | Motion Design / Resizing / Asset Delivery |
EXECUTIVE PRODUCER | Kirsch, Silvia |
The main challenge was the tight runtime. Each ad had to fit a surprising amount of messaging and visual content into very short formats — 15-second and 6-second versions — across four variations. I approached the animation with a focus on clarity and readability. By keeping movement clean and unobtrusive, I made sure the visuals supported the messaging rather than competing with it. This allowed the ads to feel lively and summery without overwhelming the viewer or crowding the frame.